The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, as well as Hyperinteractive Culture
Marketing has undergone a cataclysmic shift. Blogs, criticism sites, as well as amicable networks have since your assembly rare energy in their attribute with we as well as your products. How can we muster today’s latest selling collection to mangle through, set up momentum, as well as benefit recognition?
Contrary to renouned belief, adding a blog, podcast, wiki, or widget to your Web site won’t automatically pull crowds. Fundamental shift is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, as well as most others uncover we how to open suggestive interactions with your customers, rise authenticity, share recognition, as well as engage.
Whether you’re a marketer, communications expert, CEO, or commercial operation owner, we face a daunting plea of selling with your customers, not to them. In The Age of Engage, at large reputable selling strategist Denise Shiffman lays out a provocative plans for how we can
- Create impressive worth so which your products mount out in this latest era
- Build certitude by reshaping assembly interactions
- Expand amicable banking as well as magnify your globe of influence
- Deploy latest selling vehicles to constraint a hearts, minds, as well as wallets of your customers
The Age of Engage will renovate a approach we consider about marketing. It will enthuse we to rivet audiences by interacting with them in latest as well as resourceful ways. And, it will assistance we reshape or reinvent your association culture, products, as well as selling to tempt audiences as well as catalyze markets.
Praise for The Age of Engage:
‘The Age of Engage is an extraordinary as well as necessary beam for business, defining a vital trail companies contingency take for product success. To master a surpassing changes in selling fake by a expansion of a Web, each marketer contingency review this book!’ –Eric Schmidt, CEO, Google
‘The Age of Engage is divulgence as well as candid as well as envisions a approach for all of us to pierce simply in to a open, interactive commercial operation as well as selling practices Web 3.0 as well as over will require.’ –Pat Sueltz, CEO, SurfControl PLC
‘An educational content which assembles in a single place a immeasurable changes a Web is pushing opposite selling as well as explains today’s claim model for reinventing your brand. It’s Google Maps for marketers in this era.’ –Tracey Stout, comparison clamp boss as well as arch selling officer, Fair Isaac Corporation
‘The Age of Engage is shrewd as well as inspiring. It has since me a horde of beautiful approaches for marshalling a Live Web as a elemental partial of my section as well as trebuchet business.’ –Amanda West, CEO, Amanda’s Restaurants
‘The Age of Engage offers a plans for infiltrating a ongoing conversations of a Live Web which pierce a product from a small commodity to a absolute brand.’ –Ben Elowitz, CEO, Wetpaint
‘Shiffman’s conversational character embodies a accurate discourse she believes companies contingency have in sequence to rivet their audiences as well as attain in a interactive age.’ –Sam Yagan, CEO, OkCupid.com
Rating: 
(out of fourteen reviews)
List Price: $ 24.95
Price: $ 10.95
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Tagged with: Collaborative • Connected • Culture • Engage • Hyperinteractive • Marketing • Reinventing • Today's
Filed under: Internet Marketing Promotion
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Review by J. T. Klepp for The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, as well as Hyperinteractive Culture
Rating:
If we have not had any (or unequivocally little) bearing to digital marketing, by all equates to buy the book as well as review it. However, for any one who has had the small knowledge with digital selling the final 5 years, this book offers unequivocally small latest meditative (unless we have been unequivocally bad during your job).
While the book is full of examples, if flows poorly. The author’s points appear to get mislaid in the rather bad structure, as well as as well most points thrown during the user but the correct upsurge to it. The writer should really demeanour in to pyramid consulting techniques in sequence to benefaction better. And since the author’s savvy in online marketing, it does have me consternation either the alternative reviews have been legitimate.
But again, if we have been the CEO, or non-marketing exec, or an “old school” marketer, this books seems similar to the utilitarian intro to you. But we should be out celebration of the mass Techcrunch, Marketing 2.0, Mobilemarketer, Mashable etc etc upon the every day basis, as well as we would not usually sense only as quick, you’d stay some-more current.
Review by Rich Schefren for The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, as well as Hyperinteractive Culture
Rating:
I only accomplished celebration of a mass The Age of Engage, as well as all we can contend is WOW! As a suspicion personality in Internet selling we review 4-5 books a week. And this book stands out in a questions it surfaces, as well as afterwards (more importantly) a answers it provides.
I literally went by 3 highlighters perplexing to remove each golden gob of report this book delivers. Plus, we paid for copies for my complete staff – with a gauge to review this ASAP!
If we have been seeking for a book which does some-more than only lay a garland of speculation on you… a book which unequivocally explains what contingency change, because it contingency change, as well as afterwards many importantly HOW TO CHANGE – afterwards demeanour no further, we have only found THE book which delivers on all 3 aspects.
Lastly, a last 7 pages of a book have been filled with selling exercises/questions which do an glorious pursuit of assisting readers take what they’ve schooled as well as right away request it to their businesses. we goal some-more books proceed to follow this format beacause it creates a takeaway worth so most simpler to dimensionalize as well as action upon.
Review by Kevin J. Dean for The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, as well as Hyperinteractive Culture
Rating:
I picked this book up as well as could not put it down. This is the sum model change for the selling world. This book replaces the beliefs of 4Ps (Product, Price, Place, as well as Promotion) with the 6Vs (Venture, Value, Voice, Verifiable, Vicinity, as well as Vehicle).
With fifteen years believe in record as well as carrying lead vital record beginning for dual Fortune 500 companies we suggest which IT veteran review this book to benefit an bargain of how to operate their believe of record to assistance renovate their companies to be means to contest in the latest selling age which we have entered into.
Whether we have been the small, middle or vast commercial operation we have to review this book. This book is the contingency review for each singular chairman in each organization.
Kevin Dean
Review by Jeff Lippincott for The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, as good as Hyperinteractive Culture
Rating:
This book was a great read. It did not set my universe upon glow since over a past year or so I’ve been celebration of a mass utterly a couple of selling books upon how to soak up blogs, criticism sites, as good as amicable networks in to a selling devise of a commercial operation plan. In a way, it’s only an additional of a most books which have been flooding a book marketplace per Internet marketing.
The book is sweet, though. It’s flattering to demeanour at. It’s good summarized as good as good written. And, oh, a cinema of a writer we have speckled upon her Amazon profile, LinkedIn profile, as good as her book’s own Web site as good as blog prove she is a impressive person appearance-wise. The most appropriate tools of this book in my common viewpoint have been a real-world examples about how to open suggestive interactions with intensity customers.
The book points out good which normal selling concerned a following approach: static, publish, inform, link, sell, as good as control. And right away a selling or Internet selling proceed involves live, interact, engage, tag, socialize, as good as collaborate. The latest proceed seems to take most some-more time from a marketer’s viewpoint than a aged approach. But a latest proceed costs so most reduction than a aged approach. And a latest proceed is proof to be so most some-more effective.
The aim assembly for this book presumably is marketers, communications experts, CEOs, as good as commercial operation owners. we rarely suggest any of these people get a duplicate of this book to possibly sense something about Internet selling finished a right way, or to reinformce what they already know (or consider they know) about Internet marketing. 5 stars!
Review by Joel Warady for The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, as well as Hyperinteractive Culture
Rating:
Keeping in thoughts which this book was published in Mar 2008, this is the good authority for people who have been still only dipping their draw in to amicable media as well as Web 2.0. While most of us live in this universe on the every day basis, there have been still the lot of people operative in commercial operation currently who have positively no thought as to the opposite in between the immobile website, as well as the “Live Web” participation as Shiffman likes to impute to it.
No, she is not the most appropriate bard in the world, though she gets her indicate across, as well as she does yield countless examples to assistance the reader improved assimilate the concepts which she desires to emphasize. The book is an easy read, as well as it keeps you intent throughout, as well as on completion, it provides the good beginner’s demeanour during the approach the digital universe is becoming different the approach you work the businesses.
If we were reviewing this book in Apr 2008, it substantially would get 5 stars. Today it is the bit outdated, though still rates 4 stars as the primer. Well value reading, though do so fast prior to it is all the bit old.